Customer Experience Management

customer experience management

Improving Customer Experience with Customer Experience Management Software

How you deliver customer experience today can make or break your small business. Statistics show that 70% of buying decisions are based on how a customer feels they are being treated. Likewise, 55% of customers are likely to pay more for a better experience.

You should realize that customer experience (sometimes abbreviated CX) is about much more than just making sure your customers are happy with your product or service. It is about ensuring that your product or service so charms your customers that they develop brand loyalty, review your business positively, and recommend it to their friends, family, and colleagues. Customer experience also influences the likelihood of your customers switching to your competitor that offers a better CX.

If you need to work on improving your customer experience, the most effective way to do this is by investing in a customer experience management (CEM) system. With a good CEM, you’ll be able to control customer experience, reduce customer agitation, and grow your business.

Understanding Customer Experience Management

CEM refers to the art of understanding customer feedback to enhance CX. It ropes in technology, strategy, and resources that are geared toward improving how customers experience your product or service.

This results in better levels of customer satisfaction and loyalty. CEM normally encompasses the following:

  • Listening to unsolicited customer feedback
  • Soliciting customer reviews and feedback
  • Advanced analytics
  • Using the collected data to effect operational changes

These activities can be accomplished easily and cost-effectively through the use of CEM software. These programs are designed to pull together and analyze customer feedback data and then provide a single, complete view of the customer.

With that picture, you can easily devise measures to ensure you have happier customers and more revenue coming in. Your customer service will feel personalized to your brand and your specific audience. Customers can tell when businesses put in the extra effort to get to know what they need.

Why You Should Invest in Customer Experience Management Software

You’ve seen how important customer experience is to the success of your small business. There’s no easier way to improve CX than with customer experience management software.

As a small business owner, CEM software, alongside a solid CX strategy, provides you with a way to deliver a great experience to your customers whenever they interact with your brand.

A good CEM software has the ability to collect customer feedback, correlate the feedback to your business metrics, and analyze the data as a whole. You can use the results to improve front-line management with customers and put in place strategic initiatives that result in a better customer experience.


Whether you like it or not, your reputation is in the hands of the customer. They can choose your product or service and catapult your business to success, or they can go to your competitor. You don’t want the latter to happen, obviously, so you should strive to improve customer experience in your business. You can achieve that quite effortlessly by investing in the right customer experience management software.

eEndorsements provide reputation management and feedback software for business