Facebook is arguably the giant and leading social media platform in present times, Facebook stats back it up. The site presents an exceptional market to sell your products and services to a large online audience specific to your buying persona. Facebook represents a one of a kind marketing and advertising platform where relative conversations take place every minute of every day. Understanding a few Facebook stats and demographics helps in your advertising to specifically identify the demographics and interests of those best suited for your products and services. According to Facebook, there are over 30 million active pages and groups for small businesses. Here are some of the quick facts and Facebook stats:
Number of active users
Facebook reported 1.65 billion monthly users, 1.09 billion are daily users, 934 million are mobile users. This figure represents a 15% increase in the monthly traffic of the site as compared to last year. This number has increased steadily.
Facebook is a social media site for everyone. The mixed nature of the site’s following presents a promising audience for small businesses marketing efforts. 72% of online Americans are on Facebook. Of internet users 77% of females and 66% of males are on facebook. All age groups and household incomes are represented well, age 25-34 represent 29.7% of users, while 78% of households making $75k+ are on facebook. Check out our infographic for more interesting facebook stats.
High traffic times on Facebook
If you want to be successful in your marketing efforts, you will need to know the best times to post your ads. It’s been reported the average time spent on a Facebook visit is 20 minutes. Every 60 seconds, 510 comments are posted and 293 thousand photos are uploaded.
Check out this infographic from Fastcompany for the best times to post to Facebook. Weekdays from 1pm to 4pm result in the highest click through. Wednesdays at 3pm are the peak time. If you’re going to post on the weekends do it before 8am or after 8pm.
How to find you audience on Facebook
Facebook allows you to get really granular to precisely narrow your audience. Select the age, gender, geography, education, family make up, home-ownership, hobbies, and even if they are in the market for your product or service. Check out this Facebook guide to learn how.
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