Leverage Your Promoters
Leverage your promoters. Promoters are a powerful catalyst which can easily power-kick your business, streamlining sales and subscriptions. However, as unfortunate as it may sound, we oftentimes observe companies overlooking the absolutely massive upside which follows leveraging their promoters to their advantage. If you haven’t realized that promoters are by far your biggest fans, you’ve got a long way to go. What is more, they are willing to work for you.
They are capable of seriously amplifying your overall strengths, coach new users, drive referrals and, believe it or not, help you guide the overall product roadmap. Obviously, using them to your advantage is paramount for your business.
Here are a few comprehensive ways to leverage them and derive a lot of benefits from it.
The truth is that loyal customers appreciate being acknowledged. If you’ll notice, managers and chefs in the best restaurants in the world make it a serious point to emphasize on forging personal relationships, especial with their regular customers. This is something that you can easily apply to your own business. Have an executive reach out to promoters with a certain personal note, thanking them explicitly for being a loyal customer. This is a simple yet powerful act which is going to go a long way when it comes to strengthening your relationship.
Make Sure There is a Way to Promote
Once you’ve managed to recount the positive experience of the promoter, it’s the perfect moment to provide him with an effective, low-friction way to actively promote your company. You can use a pre-filled Facebook post, tweet or a regular link to your refer-a-friend initiative.
If you have certain items or services which have limited access and are designated to see more substantial public release in the near future, granting said access to your promoters is a certain way to leverage them. Promoters are absolutely and massively thrilled to be amongst the first users to try out a new product. This is also a relatively risk-free way to test the reception of said product.
Round Table Discussions
The nature of round table discussions is incredibly conversational. This is something which could bubble up serious and helpful insights which may not fully reveal themselves in private, one-on-one feedback talks. Customers really love sharing their tips and trick with people who are in their field. There are quite a lot of topics which could provide you with invaluable information. For instance, you could ask them about the way they were solving certain problems prior to becoming a customer, active tips or standard practice they have put in place in an attempt to maximize values and others of the kind.
These are some of the most effective ways to actively leverage your promoters in a structural and integral manner which will streamline your offerings and help you broaden your reach. Promoters are a very critical component of your business and you shouldn’t, for anything in the world, overlook their importance. You can only loose from that.
eEndorsements facilitates enterprise feedback, and enables positive social engagement of promoters.