3 Content Marketing Resolutions
3 Content Marketing Resolutions To Improve Your Business In 2017 New Year’s resolutions are a controversial subject for many: Some swear by them, knowing that the start of a new year is a great time to make new promises. Others prefer to eschew formal resolutions in lieu of a general commitment to improvement. However, […]
Marketing Customer Reviews
Marketing customer reviews? It might be surprising, but your customer reviews are one of the most effective marketing tools your business has. Customer reviews are native content, and represent individual pieces of the content marketing puzzle, provided to you for free by your customers. When you get a good review for your business, the worst […]
How To Protect Business Online Reputation
How To Protect Business Online Reputation — And Your Privacy Large companies and major corporations don’t think twice when it comes to spending huge sums to protect business online reputation. During a time when all information seems to flow to and from the internet, it’s certainly a valuable investment. However, small companies and independently-owned businesses […]
Foundation for A Successful Online Reputation Campaign
How To Build The Foundation For A Successful Online Reputation Management Campaign The concepts of a successful online reputation management, or ORM, might sound complicated, but the process of strengthening your online reputation is actually quite straightforward. The process becomes easier still when you have a few guidelines to follow along the way. For […]
Online Reputation Management
What Is Online Reputation Management? Here Are 5 Fast Facts You Need To Know The personal feedback you receive from customers is important, but your online reputation might be the most valuable asset of your business. Online feedback can reach far and wide, which is why online reputation management (ORM) is crucial to growing […]
6 Ways to Build Social Proof
6 Ways To Build Social Proof From The Ground Up Last week, we talked about why building social proof is so important for your business. While it’s certainly imperative to understand the reasoning behind this facet of your marketing strategy, it’s also crucial to know the foundations on which social proof is built. If […]
Social Proof Marketing
What Is Social Proof Marketing & Why Does It Matter? Social Proof Marketing- Every day, we make more decisions than we even realize. Those decisions come as a result of how we’re conditioned and influenced by the people around us — both people we know and strangers’ words that we browse through. That influence […]
Google Vs. Facebook
Google vs Facebook: How does each platform serve your client? They’re two platforms that virtually everyone uses, both are powerhouses for information and social networking. When it comes to how each can serve your business, it can be hard to know which sites your customers use for which purposes. In order to decipher what your customers […]
How to Prioritize Your Small Business Web Presence
How To Prioritize Your Small Business Web Presence A study conducted in 2010 found that 97 percent of consumers go online to find information about the businesses, services, and products they use. That figure only has only increased in the last six years, to the point where nearly everyone is consulting the internet on how […]
Google Business Reviews
Last week, we touched upon the importance of building and maintaining your Google My Business page. Luckily, eEndorsements provides an easy means to get Google business reviews, by which your customers can share their reviews onto your Google My Business Page. Google is obviously instrumental in promoting your business online and increasing awareness of services […]
Create a Google My Business Profile
There are a lot of ways to promote your business online, from social media platforms like Facebook and Twitter, to professional networking platforms like LinkedIn, to SEO optimized native content on blogs and websites. However, the most important, useful, (and oft overlooked) tool is create a Google My Business profile, which offers myriad of uses […]
Make Your Reviews Really Count
The Three Factors That Make Your Reviews Really Count We talk a lot about the ins and outs of customer feedback, but through it all, we know that there’s one important question that stands out: How can your customer reviews do the most they possibly can to grow your business? In order to […]
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