Promote Your Success

Fast, easy reputation management for business
paying for reviews

Paying for Reviews – FTC Guidelines and What Does the Law Say?

Paying for reviews? A survey run by an e-consultancy company and Adobe determined that customer experience is by far the single, most impactful marketing trend and it’s likely to stay this way over the course of the next 5 years. More and more companies are starting to realize that flawless customer experience is by far, […]
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fake malicious reviews

Fake Malicious Reviews

Fake malicious reviews are a dark and sad truth of the internet.  Keyboards for hire by unscrupulous competitors or just nasty people with nothing better to do other than spew venom.  It happens.  Recently, I was reading Google reviews for a pool company recommended to me.  Their reputation was well documented online with consistent satisfied […]
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wordpress testimonial plugin

WordPress Testimonial Plugin

Looking for the best wordpress testimonial plugin check out the wordpress marketplace for eEndorsements.  Easily stream all your client testimonials directly to your website automatically.  No more cutting and pasting or manually typing content to your page.  Break away from the boring web page templates that have 2 or 3 containers for static client testimonials. […]
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creating an amazing about us page

Creating an Amazing About Us Page

Creating an amazing about us page starts with understanding your audience.  The objective is to introduce your company so that it clearly addresses the needs and problems of that consumer.  Its really not “about us” at all.  It’s about your target customer, what matters to them and why you’re a fit as a vendor or […]
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website testimonial feed

Website Testimonial Feed

A well placed website testimonial feed is a critical component to your business website drawing high visitor traffic.  Typically you’ll find your testimonial page your 2nd or 3rd most visited behind your pricing or services page.   It stands to reason it’s part of the consumer journey; what do you do, how much does it cost, and […]
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yelp reviews not visible

Yelp Reviews Not Visible

Are your Yelp Reviews not visible?  Your customers are leaving you valuable reviews on Yelp, but they’re not being published where local consumers can see your glowing customer experiences.  Well that’s the thing with Yelp, the platform uses discretion to show the reviews they feel are most relevant to the consumer looking for your business. So […]
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Google Review Link

Google Review Link

Using your Google review link will help you capture more client reviews on your Google My Business profile.  If you’re not already familiar with Google My Business or have a profile you need to be.  Check out our prior posts to bring you up to speed.  The internet landscape for reviews is noisy, as a local business […]
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survey reminders

Survey Reminders

Survey reminders are an important factor to high conversion.  Considering that customer surveys being sent from eEndorsements primarily are to capture valuable client reviews we’re often asked when and how many times should I send survey reminders.  It’s certainly helpful to have some insight and distinguish the status of your survey request.  Was it received, was it opened, […]
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customer review survey

Customer Review Survey

A customer review survey done well plays out big in high response rates.  Its first import to have a clear objective of the intent of your survey.  Are you trying to collect reviews and testimonials for marketing content or are you trying to hone in on qualitative analysis of your products or services. Break down stages of […]
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video email

Video Email Personalizes Your Communication

Video email is a nice touch to personalize communication.  As a marketer optimization is constant; delivery rates, opens, and click through are a constant study.   We’ve been posting a series on survey conversion, last week we wrote about the importance of personalizing your feedback request.  What better way to accomplish that than video email. Our friends […]
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how to ask for a review

How To Ask For A Review

How to ask for a review in a way where you get high conversion starts with the basic task of just asking. In the last few posts we’ve discussed survey conversion in terms of process and delivery, the mechanics of having an efficient feedback program go along way.  But, we must not forget that a client testimonial […]
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sending surveys

Sending Surveys

Sending surveys is a critical exercise in your business to capture valuable feedback.  Last week we spoke about the criticality of process in survey conversion.  The next consideration in optimizing survey conversion is delivery channel.  There’s numerous delivery option for sending surveys; cards with a web address or QR code, email, text, social media, etc.  The […]
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