The new technology developments are shaping the field of digital marketing day by day. Advanced tools and services facilitate the work of marketers, helps to reach a wider audience, and increase the ROI.
Fortunately, new tools and services are available not only for big corporations but also for small companies. Today, all brands have equal opportunities to use technology trends to their advantage, and that’s great.
Do you want to learn more about the five technologies that revolutionize the digital marketing industry? Just keep reading!
When it comes to digital marketing , email marketing, personalization plays an important role. A number of studies have proved that personalized email subject lines can increase open rates by 50% and lead to 58% higher click-through rates.
Today, thanks to advanced technology, data, and analytics, marketers can craft more personalized emails than ever before. They have all the tools necessary to create more “human” experiences that appeal to picky customers.
By using modern email marketing software, it’s possible to create an effective personalized email literally in a few clicks. In 2019, it’s possible to personalize emails in the following ways:
- By using customer’s name in a subject line
- By using customer’s name in an email greeting
Screenshot source: email from Victoria Secret.
- By showing the products relevant to the customer’s recent browsing or purchasing history
- By mentioning the current location of the customer
Personalization brings you closer to your customers, it’s true. However, you should remember that you shouldn’t overuse the customer’s personal information. If you overdo it, your message will sound creepy and scare customers away.
AI-powered chatbots have revolutionized the field of digital marketing, and that’s a fact. By using a chatbot, you can stay in touch with your customers 24/7. You can resolve the issues related to order placement and product delivery in a timely manner to keep customer satisfaction levels high.
Today, chatbots cope with the growing workload even better than support agents do. Katelyn Brooks, an expert in website translation and localization at The Word Point, has this to say about AI-powered chatbots: “Bots have already overperformed humans in terms of time efficiency and multitasking. Some chatbots can speak multiple languages and assist customers literally from all over the world. Is any human capable of that?”
New technologies have taken the content creation process to the next level. Today, whether you have design skills or not, you can create memes, infographics, animated GIFs, and other visuals with the help of tools with a drag-and-drop interface. Since lots of tools are available online for free, you can craft remarkable content even if you operate on a tight budget.
Screenshot source: https://www.canva.com/
According to the Canadian study, the average human attention span has lowered from 12 to eight seconds since the beginning of the mobile era. It means that today, it’s not that easy to engage customers by using ordinary content and that it’s necessary to create interactive content like quizzes, games, and surveys.
Luckily, new technologies allow marketers to design interactive content and promote it via social media and corporate websites in a hassle-free way. If you also struggle to market to short attention spans, create a quiz or game – and you will be surprised by the high level of engagement.
Screenshot source: https://www.instagram.com/dsw/
In recent years, social media platforms have become the perfect place to build brand trust and promote products. According to Statista, Facebook has 2.37 billion monthly active users, YouTube – 2 billion users, Instagram – 1 billion users, Tik Tok – 500 million users, and Twitter – 330 million users. The more users join social media platforms, the more prospective customers the companies can reach.
Social media helps brands not only to promote their products but also to collect feedback. Using new features of social apps, companies can find the answers to the following questions without spending money on in-depth market research:
- What do customers think about new products? Which features do they like and dislike?
- What questions do people have regarding the product? Do they want to learn more about how to use, install, or clean the product?
- What kind of new products do customers want to see at the store?
- Do prospective customers face any difficulties when choosing a product from a wide range of similar items? Do they need some help to make better buying decisions?
Screenshot source: https://www.instagram.com/sciencejewelry1824/
If you want to know your target audience better, you should use social media and do it wisely. You should consider your followers as your focus group that can help you to test your new brilliant business ideas.
AI-powered visual search is another trend that is shaping the digital marketing landscape. It’s is expected that in the next few years, visual search will revolutionize the way consumers find and purchase products online. And it’s highly likely that pictures will partly substitute the keywords that customers currently use.
Statistics say that 62% of Generation Z and Millennials show the desire to visually search for products online. To meet the expectations of modern customers, high-tech companies like Google and Pinterest, as well as retailers like Macy’s, have already started using new search technologies.
If you want to see how visual search can bring you closer to your customers, download Macy’s app and check how it works. Using this app, customers can take a picture of any item and discover similar products available at Macy’s stores.
Screenshot source: https://www.macys.com/s/enhance-app/
Well, if you run a small eCommerce business, it’s most likely that you can’t afford AI-powered visual search technologies today. But you should understand that this technology trend will continue. And as soon as the visual search becomes available for small business, you should start using it.
By using new technologies, you can get closer to your customers. You can optimize your digital marketing strategy and achieve all the goals you set.
Thanks to advanced technologies, you have access to all the tools and services necessary to build the business of your dreams. So don’t miss a chance to boost your efforts and take the first step of your journey to success.
Erica Sunarjo is is a professional writer at BestWritersOnline. She is highly enthusiastic about all things Big Data, IT and Artificial Intelligence, and she shares informative resources to help businesses and consumers take advantage of the latest technologies.